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Browsing Ageing

78 results

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Beauty

Stat: Self-care emerges as a wellbeing driver for older adults

New research from in-home care provider Home Instead suggests that self-care routines are increasingly important to healthy ageing.

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Longevity

The Social Architecture of Longevity

For decades, longevity has been shorthand for science fiction: billionaires chasing immortality or start-ups promising to hack death. But Washington DC-based author and broadcaster Ken Stern is pushing a quieter revolution.

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Health, Wellness & Sport

Why a positive attitude to ageing might be a powerful longevity tool

The narrative that later life is defined by inevitable cognitive and physical decline is being challenged.

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Health, Wellness & Sport

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.

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Beauty

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather than a limitation.

Zalando and Adidas
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Diverging Demographics

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.

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Gen X

Redefining Mid-life

Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X women are the ultimate untapped consumer cohort.

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Beauty

Bluemercury campaign reframes age as an empowering opportunity

Cosmetics company Bluemercury has launched Up Next, a national campaign reframing beauty for women aged 40 and over – positioning age as a launchpad, not a limitation. The initiative highlights a shift from correction to confidence, with in-store experiences and product curation designed to empower self-expression at every stage of life.

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Signals

Stat: Ageing pressures persist despite shifts in beauty language

Despite the rise of pro-ageing narratives in beauty marketing, new research from skincare retailer Face the Future finds that pressure to look younger is still deeply felt by UK women.