• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Age

28 results

View article
Beauty

Bluemercury campaign reframes age as an empowering opportunity

Cosmetics company Bluemercury has launched Up Next, a national campaign reframing beauty for women aged 40 and over – positioning age as a launchpad, not a limitation. The initiative highlights a shift from correction to confidence, with in-store experiences and product curation designed to empower self-expression at every stage of life.

View article
Health, Wellness & Sport

Saga Holidays campaign challenges assumptions on over-50s travellers

Saga Holidays, the British travel company for the over-50s, has launched a television campaign that aims to challenge perceptions about the types of holidays that people over 50 enjoy.

View article
Marketing & Branding

Dentsu and 55/Redefined tackle ageism in advertising

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the sector.

View article
Beauty

Stat: Thai consumers seek preventative health solutions

As new Covid variants emerge, individual consumers are adapting their diets and wellbeing routines to protect themselves from illness and boost their immune systems.

View article
Climate Adaptation and Resource Scarcity

Stat: People consider age as an employability barrier

In a recent global poll of more than 20,000 respondents across 28 countries, Ipsos reports that people, on average, said they need to work until age 59 before they could retire.

View article
Beauty

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.

View article
Europe

Shrinking salaries

UK – Millennial men are earning significantly less than their predecessors did at the same age, according to a new study.

View article
Food & Drink

The Flat Age Society

In 2014, we identified The Flat Age Society, a group of optimistic and entrepreneurial consumers aged 60 and over who are creating a world in which age doesn’t matter.

View article
Marketing & Branding

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a number – it’s flat.