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To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.
Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations while aspiring to new beauty standards born and propagated online.
Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline selves.
China – Jimi Jimi is a new lifestyle collection designed as a celebration of the Year of the Rooster.
Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised character of branded imagery to create a high-end aesthetic for digitally savvy consumers.
Paris – Japanese brand MIYAVIE bridges the gap between art and product design with a collection of sculptural loungers.
The balance of power between global luxury brands and the sophisticated and digitally savvy consumers who favour them is finally shifting.
Netherlands – A new lighting collection on show at Galerie Kreo in Paris captures the ethereal elegance of traditional Japanese forms and textiles.
Hit for six: Mobile Cube app promotes New Era
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