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66 results

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Marketing & Branding

Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, adidas Rivalry has used the realms of ballroom and breakdance battles to redefine rivalry as a cultural phenomenon.

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Marketing & Branding

Nike celebrates trying and failing at sports

The sports brand is encouraging people to embrace failure and find joy in discovering new sports.

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Marketing & Branding

Bianco’s campaign tells Millennials to stop overthinking

Awkwardness leads two strangers to miss out romance in the latest campaign from footwear brand Bianco.

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Marketing & Branding

Brazilian fashion brand brings the Facebook ‘like’ to printed page

Brazilian fast fashion brand C&A has launched a new interactive advertising campaign that enables consumers to ‘like’ products on Facebook through a printed magazine.

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Marketing & Branding

Virgin ad gives you control in the blink of an eye

Virgin ad gives you control in the blink of an eye

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Retail

Screen test: ASOS presents a new retail model

Screen test: ASOS presents a new retail model

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Marketing & Branding

Retro style: Ad pays lip service to facial hair

Retro style: Ad pays lip service to facial hair

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Culture & Media

Laughing matter: Bodyform lampoons complaint

Laughing matter: Bodyform lampoons complaint

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Marketing & Branding

Tuned in: OFM music boxes add a playful twist

Tuned in: OFM music boxes add a playful twist