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Browsing Advertising Futures

5 results

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Marketing & Branding

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

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Marketing & Branding

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

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Marketing & Branding

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.

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Marketing & Branding

Dave Cox: AI billboard ads

M&C Saatchi’s chief innovation officer shares the Darwinian logic behind his agency’s artificially intelligent posters.

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Marketing & Branding

Times Square takes outdoor advertising to new heights

New York – The largest LED advertising display in the world has been installed in Times Square with a film co-created by digital agency Universal Everything and selected guests at a pre-launch event.