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Browsing Advertising

965 results

Censored Truth campaign by Patrón Tequila
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Marketing & Branding

New Patrón campaign plays with censorship to champion ingredient transparency

Patrón Tequila has launched Censored Truth, a new campaign using redacted visuals, bleeped audio and obscured language to highlight the industry restrictions that prevent tequila brands from openly communicating that their products contain no additives.

CeraVe Invisible Mineral Sunscreen SPF 50, CeraVE, US
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Marketing & Branding

CeraVe takes on ‘tanmaxxing’ culture with new social campaign

Skincare brand CeraVe has launched Alpha Cera, an episodic social media series tackling the resurgence of tanning culture among Gen Z.

The World Will Wait, The Coca-Cola Co, global
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Marketing & Branding

Coca-Cola positions shared mealtimes as the antidote to tech-fatigue

Coca-Cola has launched The World Will Wait, a global campaign targeting Gen Z and Millennials who prioritise work and digital demands over shared mealtimes.

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Marketing & Branding

Urban Outfitters recruits its own creator community to star in its first TV…

Fashion retailer Urban Outfitters has launched All Together Now, its first dedicated back-to-campus commercial, filmed at Rutgers University’s 52,454-seat football stadium in New Jersey.

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Culture & Media

Apple turns a Berlin rave into crowd-shot campaign

Apple has released the latest instalment of its Shot on iPhone series, filming Berlin’s underground rave scene entirely through footage captured by club-goers on an iPhone 17 Pro.

Aer Lingus by Uncommon Creative Studio, Global
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Marketing & Branding

How Human-centric Advertising is Creating New Visual Codes

As human-made becomes the premium, brands are layering emotive stories with subtle, translucent brand codes, creating a new advertising language that puts lived experience at the forefront.

Price Per Moment, IKEA and Ogilvy Social Lab, Belgium
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Marketing & Branding

Ikea Belgium puts a price on bedtime stories and jumps for joy in new campaign

Ikea Belgium has launched an outdoor campaign that reframes affordability by pricing the emotional moments its products enable rather than the products themselves.

Boomer King by Burger King, France
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Marketing & Branding

Boomer King serves up 1980s and 1990s nostalgia

Burger King has launched Boomer King in France, a limited menu created by the Buzzman agency targeting customers who grew up watching 1980s and 1990s television.

Iconic ‘If Carlsberg did...’ slogan revived for summer campaign
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Marketing & Branding

Carlsberg revives iconic slogan to connect with summer rituals

Carlsberg is bringing back its famous ‘If Carlsberg did…’ tagline after a 10-year hiatus, launching a summer campaign designed to connect the brand with consumers through humour, nostalgia and real-world experiences.