The Future Laboratory

11 results

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan culture at its core.

View article

Marketing & Branding

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly greater emphasis on visual quality and brand presentation.

View article

Design

Pantone’s latest hues are a call to action

It’s partnered with The Ocean Agency and Adobe on a campaign to raise awareness of the impact of climate change on coral.

View article

Global

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences that offer value.