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Browsing Adidas

140 results

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Fashion

Adidas redesigns access through single shoe service

Global sportswear brand Adidas is reframing product accessibility with the launch of its Single Shoe Service, available across 22 European countries.

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Fashion

Peachy Den and Adidas spotlight the enduring power of female sporting legends

British fashion label Peachy Den has teamed up with global sportswear giant Adidas to re-imagine the bold spirit of 1980s and 1990s football kits, drawing inspiration from old-school varsity aesthetics and terrace culture.

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Fashion

Adidas partners with Kaf by Kaf to launch collection rooted in Saudi heritage

Adidas has launched a Spring/Summer 2025 Sportswear Collection in partnership with Saudi label Kaf by Kaf.

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Fashion

Adidas Originals unveils premium line A-Type

Adidas Originals has introduced A-Type, an evolving collection that re-imagines the brand’s most iconic designs with premium craftsmanship.

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Diverging Demographics

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending is up 6% year on year.

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Fashion

Avavav puts the run in runway to debut new Adidas collaboration

Fashion label Avavav asked its models to run a mock race on the runway for its spring/summer 2025 fashion show in collaboration with Adidas at Milan Fashion Week.

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Fashion

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adidas to introduce generative NFT sneakers.

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Marketing & Branding

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, Adidas Rivalry has used the realms of ballroom and breakdance battles to redefine rivalry as a cultural phenomenon.

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Fashion

Adidas and Jerry Lorenzo team up to create Fear of God Athletics

On 3 December 2023, Fear of God Athletics, the collaboration between Fear of God founder Jerry Lorenzo and Adidas that was three years in the making, finally hit the market.