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Bodyform, in partnership with advertising agency AMV BBDO, has unveiled its compelling Never Just a Period campaign.
Canned water brand Liquid Death has released a new, humorous advert addressing the global plastic pollution issue.
From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.
From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.
US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.
Brazilian fast fashion brand C&A has launched a new interactive advertising campaign that enables consumers to ‘like’ products on Facebook through a printed magazine.
Tokyo – Japanese watch brand Citizen has created an advertisement featuring faux historical ads that highlight the brand’s heritage and focus on its craftsmanship throughout the years.
In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly changing consumer landscape.
The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
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