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Browsing Active

13 results

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Fashion

ISPO 2025: The new shape of activity culture

ISPO 2025 revealed how urbanisation, community and digital culture are reshaping the activity market. Across keynotes and panels, speakers mapped the rise of the urban outdoors, performance communities and the next generation of fan engagement

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Culture & Media

Calm broadcasts the power of micro-movements

Recognising the importance of even the smallest acts of physical activity to bolster wellbeing, the meditation app is introducing a short-form daily video movement series.

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Health, Wellness & Sport

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

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Beauty

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the best brand strategies for engaging with the sector’s latest direction.

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Beauty

Beauty workout

Canada – WILL is a new beauty brand that caters for different stages of physical activity by optimising the workout experience both in and out of the gym.

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Food & Drink

Youtrition

Israel – Scientists at the Weizmann Institute in Rehovot have created bespoke, optimised diets for individuals using a computer algorithm.

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Marketing & Branding

On your bike: Virgin takes re-con man to the gym

UK – January: a time of New Year’s resolutions and gym and health club advertising. Amidst the usual parade of gym bunnies and bright-eyed exhortations, Virgin Active’s latest commercial stands out by making its pitch without a single image of sportswear or athletic equipment.

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Technology

Action man: Holiday is an adventure for Amortals

LS:N Global’s typical Amortal, a member of our active tribe of Boomer men, has spent 2013 launching a business, pursuing passion projects and keeping fit. As the holidays roll around, he is making time for family but also looking forward to new resolutions for 2014.

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Europe

Rooftop camping: Mini launches on-car tent

Cowley, England – Iconic car brand Mini wants consumers to know that you do not need a big car to have an adventure. The Mini Camp is a pop-up tent that sleeps two and fits on top of the car’s roof.