Communities

Published alongside The Future Laboratory’s Tech-Resisters Communities report, this Future:Poll survey of nationally representative audiences across the UK, the US and Australia maps how everyday technology resistance is moving from niche behaviour to mainstream reality.

Meet the citizens armed with knowledge of addictive design and extraction mechanics, they are rejecting algorithms, embracing analogue alternatives and treating friction as protection.

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping the next generation of parents (and their children) across the UK, the US and Australia.

Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around quality, trust and financial insecurity are reshaping the meaning of value – and what brands must do to keep up.

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the future of meaningful connection and commerce.