Work & Learning

These six personas capture the evolving expectations, behaviours and aspirations of the workforce, offering a lens for designing work ecosystems that truly resonate.

Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X women are the ultimate untapped consumer cohort.

For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanning artistic practice, digital innovation and cultural inquiry.

As the inevitable ascent of AI continues at a rapid pace, we consider its impact on us as human beings. With technology transforming education and many other fields, we must address the elephant in the room: is AI empowering us, or are we becoming overly reliant on it?

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.