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Longevity
Consumers are awakening to the possibility of living not only longer, but healthier lives. We track the innovations, technology and trends defining the burgeoning longevity market.
Recent Analysis
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Health, Wellness & Sport
Anti-wellness is the New Wellness
As people push back against prescriptive self-optimisation, a new hybrid festival format is emerging, using music, movement and recovery to create a more joyful wellness experience.
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Health, Wellness & Sport
Breath Tech
AI-powered breath technologies are creating a new frontier in wellness, using respiratory data to detect early indicators of change and deliver personalised coaching at scale.
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Fashion
Accessorised Health
A new secondary market is emerging where health tech wearables are no longer hidden tools, but visible, fashion-forward status-markers.
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Health, Wellness & Sport
The Longevity Effect: Future:Poll
Our latest Future:Poll findings explore how a new era of longevity is reshaping consumers’ expectations – redefining the relationship between brands and consumers, wellbeing and lifestyle, and luxury and health.
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Health, Wellness & Sport
New Codes of Luxury: The Longevity Effect
The strategies defining the new era of wellness.