Sub-Saharan Africa
Recent Analysis
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Health, Wellness & Sport
Three Key Takeaways from Healf Experience 2026
The critical takeaways for businesses navigating the future of health and wellbeing, from Healf Experience 2026.
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Health, Wellness & Sport
Gen Z Cruise Market
A new style of cruising is emerging for Gen Z travellers in a shift from retiree- focused holidays to experience-led travel shaped by entertainment, wellness culture and sustainability.
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Fashion
Post-purchase Commerce
The Future Laboratory speaks to Leanne Elliott-Young and Cat Taylor, co-founders of IoDF Platform, a connected product system defining the new era of post-purchase commerce through digital product passports.
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Culture & Media
Africa’s Gaming Market Plugs In
The global gaming market’s next chapter is being written in Africa – by players demanding cultural sovereignty, studios celebrating heritage and local culture, and capital racing to arrive before the market matures.
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Marketing & Branding
The Creator Economy’s Post-follower Playbook
The creator economy is moving away from scale and spectacle towards credibility, values alignment and long-term trust.
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