Foresight Masterclass 1

In this session, once we have unpacked the nature of trends themselves, we look at some of the key components to consider and implement when creating your first forecasts.

In our last session, we looked at how trends, or those weak signals we spoke about, spread through the culture like viruses or a flu you can’t resist.

‘The edge is where innovation builds its first audience,’ according to The Deviant’s Advantage authors Ryan Mathews and Watts Wacker, and in this session we look at the role that deviancy – which is all about being different, contrary to, or ahead of the mainstream in terms of your thinking, choices or decision-making processes – plays in…

In this session, we look at basic approaches to forecasting, and talk to leading forecaster and author Henry Mason about why asking the right question at the outset of your work can determine the difference between the success and failure of a forecast.

In this session we delve more deeply into the research processes and frameworks needed to develop clear and concise forecasts, as well as how and why some foresight specialists use existing forecasts to develop their own.