Ella Murray

Junior Strategic Creative

Ella supports The Future Laboratory's creative studio through visual research, curation and the creative execution of insights. Working with the strategy the team, she turns insights into engaging, well-crafted visual outputs.

Latest articles from Ella

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Health, Wellness & Sport

Next-Generation Oral Care

The mouth is having its wellness moment. As science connects oral health more closely to whole-body health, people are beginning to treat brushing, flossing and beyond with the same attention they give skincare and nutrition.

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Technology

The Rise of Dream Tech

Technology that tracks, records and interprets dreams is reframing the unconscious as a tool for self-discovery, a collective thinking space and a new frontier for emotional wellness.

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Mobility

The Neo-Urbanites: The Urban Wayfinder

Meet the Urban Wayfinder, a Neo-Urbanite who navigates the city by bike, mapping his surroundings and choosing the scenic route over the fastest one.

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Food & Drink

Inside the Peptide Boom

Once confined to bodybuilders and biohackers, peptides are becoming mainstream wellness currency – self-injected, celebrity-endorsed and grey market-grown, blurring the line between medical treatment and lifestyle upgrade.

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Beauty

Beauty as Environmental Defence

As environmental stressors intensify, beauty is moving beyond traditional skincare to build a new ecosystem of protection around the skin.

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Culture & Media

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella Murray shares her favourite brand activations from Notting Hill Carnival.

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Food & Drink

The Museum Is Becoming the New Members’ Club

Museums and auction houses are borrowing from the codes of members’ clubs, becoming places to dine, discover and belong, as culture and intellect become new markers of taste.

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Food & Drink

The New Rules of Experiential Hospitality

In an era when restaurants are competing as much for visibility and social currency as they are for spending, the dining room is becoming a stage once again.

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Fashion

The Neo-Urbanites: The Urban Technicalist

Meet The Urban Technicalist, a Neo-Urbanite whose wardrobe centres on function, adaptability and material performance, forming an everyday uniform engineered for city life.

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Food & Drink

Mysticism is Shaping Modern Cocktail Menus

From zodiac-inspired cocktails to ritual-inspired service, bars are reimagining drinking as a journey of self-discovery, spiritual connection and mythological storytelling.

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Marketing & Branding

Behind-the-Scenes Marketing

In a landscape where polish and perfection no longer impress consumers, brands are using behind-the-scenes content as a signal of truth.

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Fashion

Wearable Suncare: The UPF Clothing Opportunity

Ultraviolet protection factor (UPF) clothing is moving beyond specialist sun protection to become a fashion and lifestyle proposition.